Are Google changes impacting your business?

Google Events Driven

Google Analytics 4 

This new extension helps website owners gain a more comprehensive view of their customers behavior and website traffic data. 

Google Analytics 4 (formerly known as "App + Web") is a new kind of property, with several advantages starting with a Privacy focus. 

In Google Analytics 4, the naming convention is much more flexible and it solely depends on the person who is implementing the tracking setup. In GA4, there is a parameter called Event Name, and then everything else depends on what you have planned. 

You can track any customer interaction to see how effective call to action buttons are.

Clear as Mudd?

Maybe you always wanted to know what repeatable path led to the sale?

You can now test and scorecard click throughs and exit events for user better customer experience.

If none of this makes sense, contact the following subject matter experts.