30. April 2022

Google Analytics 4 This new extension helps website owners gain a more comprehensive view of their customers behavior and website traffic data. Google Analytics 4 (formerly known as "App + Web") is a new kind of property, with several advantages starting with a Privacy focus. In Google Analytics 4, the naming convention is much more flexible and it solely depends on the person who is implementing the tracking setup. In GA4, there is a parameter called Event Name, and then everything else...